Brand the Iron fitness

Hey there! My name is Matthew

I am a Certified Personal Trainer with the National Academy of Sports Medicine (NASM) and Nutrition Coach.

Before I embraced my personal fitness journey, most people knew and saw

me as someone who didn’t care about their health; whether it was

physical, mental, or spiritual.

At the age of 30, I looked in the mirror, terribly hungover, and for once in

my life - I didn't recognize the reflection gazing back at me.

I knew it was time for change

Since then, I’ve uncovered my true, authentic self through my passion for

weight lifting, bodybuilding, proper nutrition, and most importantly,

a healthy and tenable mindset that is rooted deeply in the heart

In 2022, I was called to leave my career of 10 years in operations management for a greater, more fulfilling purpose...

Coaching and inspiring others to tap into their true, authentic self, using fitness and nutrition as the vehicle with a major emphasis on mindset

Below, you will find some information on what BTI Fitness offers as well as different packages that are meant to be designed specifically for YOU!

Make healthier choices

Why Brand the Iron ?

First of all, to effect any change (and hopefully we all want a POSITIVE change...), there must be a rebranding. The old version of you and many of the patterns and behaviors that embodied that person will no longer serve you as you’re tapping into your True, Authentic Self. So, we focus on rebranding your “identity” to ensure your ACTIONS are aligned with your VALUES!

This is where Brand the Iron comes in to help...

workout plans

Nutrition Plans

Mindset Coaching

Training Programs

Every body is different, so we customize every detail of your plan JUST. FOR. YOU

Nothing is cookie cutter

We recognize everyone has personal fitness goals that can be unique to your specific goals. We listen to you and design programs based on your goals, needs, and experience. And, we will continue to design your program based on your progression and schedule

It’s more than a Workout

Workouts are more than just that... they’re vehicles that can transcend all areas in your life.

Excel more in your job/career. Attract your ideal partner by exuding unwavering confidence. Show up for those in your life with more energy, passion, and strength. Set a standard for your children to aspire and watch them thrive!

Mindset is everything

Working with BTI isn’t just about losing body fat and building muscle. None of that will happen without a healthy, strong mindset. Mindset coaching rests at the CORE of BTI’s fundamental approach to getting you results that last and that are replicable on your own

Nutrition

There's a HUGE misconception that in order to be "fit" and "healthy" you have to be boring and eat boring foods. Well, that's just BS

At BTI, we offer a variety of tools to help you stay on track towards your goals while also not depriving yourself of foods and drinks you love

Whether you’re looking to learn how to meal prep, track your macros (or learn WTH macros even are), follow a meal plan, or want to take the IIFYM (if it fits your macros) approach, we’re here to guide you to successes and sustainability

Client Testimonials

"Before working with BTI I had an idea of what to do but it was sporadic and unguided. Through Matt's coaching I found more clarity around nutrition, training, and how to get the most from my efforts in the gym."

- Jordan

"I feel amazing! BTI has provided solutions to better help me and motivate me during workouts and food choices. I receive compliments from people more than I ever have and i finally feel like I'm working to get where I want to be"

- Kimberley

"I finally feel confident in what I am doing when I'm in the gym. No more IG workouts from influencers for me. Ever since working with BTI and following the plan designed for me, I am happy with what I see in the mirror and I know I am working towards something I can sustain for years to come. It feels really good to know I can still enjoy food while also building a body that I am proud of"

- Tyler

Transformations